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Tuesday, February 18 • 12:00pm - 12:40pm
OPEN TALK: Implementing for App Store Distribution

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Which implementation and technical design issues should you focus on for successful app store distribution? How do you run a beta test for your first release or major update without pulling your hair out? What is important to bench mark now that will later help you analyze your app’s performance and the overall value of your business? Join mobile vet Mike Rowehl as he shares insight on the challenges and opportunities of pre-launch testing, running multiple app versions to accommodate users that update at varying speeds, obtaining meaningful app ranking metrics, and capitalizing on seasonal PR opportunities.
Speakers
avatar for Mike Rowehl

Mike Rowehl

Programmer, Entrepreneur, Millennial Media
Mike Rowehl knows the mobile industry from every angle. He founded and launched a dozen or so companies; established the original Mobile Mondays group in the Bay Area (which went on to foster developer communities around the world); and worked at many start-ups that were later acquired... Read More →

Tuesday February 18, 2014 12:00pm - 12:40pm PST
Terra Gallery & Event Venue 511 Harrison St, San Francisco, CA 94105
  Mobile + Device Summit - Workshop Room 1

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