Steven Hoober is a mobile strategist, architect, and interaction designer whose 4ourth Mobile helps large companies, mobile service providers and startups understand how to exploit mobile technology to meet the needs of their users, and the goals of their organizations. He has been doing mobile and multi-channel design since 1999, working on almost every type of product, from the earliest mobile app store and the first Google mobile search for Sprint, to mobile browsers, mobile sites like Weather.com and apps for companies like Hallmark, US Bank and Cummins. Steven co-wrote the O'Reilly book Designing Mobile Interfaces, maintains a repository of mobile design and development information at the 4ourth Mobile Patterns Wiki and publishes a regular column on mobile in UX Matters magazine, amongother writing.